Context // The Worth our Salt logo is meant to reflect a refined grocery experience that is also human.

Concept // This logo uses two typefaces that amplify the careful balance this store aims to achieve. The salt blocks show a focus on fine ingredients and the outer shape is meant to create an elegance.

Context // Worth Our Salt is a fictional gourmet grocery store that believes that good service is paramount.

Concept // One of the ways that Worth our Salt delivers great service is through their app. This app is designed to draw as little attention to itself as possible. The same way that good service is unnoticed service, this app aims to deliver a seamless shopping experience intuitive and uncluttered design. Once the customer's order is placed, it seems as if magically his groceries (in the bag showcased) arrive at his door.

 

 

Context // Worth Our Salt is a fictional gourmet grocery store that believes that good service is paramount.

Concept // One of the ways that Worth our Salt delivers great service is through their app. This app is designed to draw as little attention to itself as possible. The same way that good service is unnoticed service, this app aims to deliver a seamless shopping experience, intuitive and uncluttered design. Once the customer's order is placed, it seems as if magically his groceries (in the bag showcased) arrive at his door.