Context // This cookbook is an extension of the fictional Smash and Bramble jam line.

Concept // While buying Smash and Bramble and spreading it on a piece of toast is a perfectly good way to enjoy this jam, the folks at Smash and Bramble think you can do better. This cookbook introduces a number of other ways to use their products.

 

Context // Smash and Bramble is a fictional Jam company. It is owned by Sarah (a chef) and Tom (a graphic designer). This couple owns an orchard in Oregon where they make their products.

Concept // Smash and Bramble Recipe Cards were designed by Tom and used daily by Sarah. She is always creating new recipes and uses these branded cards to write them.

*Photo by Liga Photography, Staging by KalinKalin

 

Context// Smash and Bramble's branding is representative of the couple who started the company.

Concept // In the logo and packaging, Tom has emphasized Sarah's sharp wit contrasting with soft palette and delicate graphics. The contents of the package is Sarah's dedication to Tom. He can be seen in the surprising combinations and seasonal ingredients.

*Photos by Liga Photography, Staging by KalinKalin

 

Context // The Smash and Bramble Cookbook is an extension of this line.

Concept // This page shows the first page of the chapter on Savory Jams. In it, Sarah shares a personal story from her childhood about her love of all things savory. Next comes a recipe for a savory jam which utilizes an existing jam from the line as a base.

*Photos are for mock-up only and are from a variety of internet sources.

Context // After the release of their cookbook, Smash and Bramble wanted a clever way to spread their brand.

Concept // This T-Shirt is a fun way for Smash and Bramble to advertise and differentiate themselves from other jam companies. This design uses components from the logo (color) and the cookbook (design and typeface) but combines those components in a fresh way. The phrase and placement of the raspberry add humor to the design, an essential part of the Smash and Bramble brand.

Context // This gift from the author is built in to the Smash and Bramble Cookbook.

Concept // These garden markers were developed as a way to bring Smash and Bramble into your own garden. With an emphasis on fresh ingredients, this product encourages Smash and Bramble fans to try their hand (or thumb) at gardening.

Context // The Smash and Bramble Cookbook is an extension of this line.

Concept // This page shows the first page of the chapter on Savory Jams. In it, Sarah shares a personal story from her childhood about her love of all things savory. Next comes a recipe for a savory jam which utilizes an existing jam from the line as a base.