Context // Earlier this year, I was working with a client in the Beverage industry who was looking to develop a new drink. My research for that client, which included interviews with dozens of women between 25 and 35, showed me that there are a lot of women out there who love the complex taste of a cocktail, but don't always want the alcohol. This sparked my personal project - SAP.

Concept // SAP is a non-alcoholic soda additive that comes in a variety of unusual and complex flavors. With inspiration from the 1920s and an ultra feminine palette, SAP can look like it belongs behind the bar, but also standout to the consumers who are most likely to purchase it.

*Copywriting by KalinKalin