Context // When I start a new project, I almost always develop an inspiration board. This helps me to identify the elements I am interested in pursuing with my design. It also helps me to create rules for myself to follow during the design process.
Concept // In this particular project, I wanted to create a tension between heavy and light elements. I also wanted to see if how I could seamlessly connect handmade items with industrial or mass produced items. I wanted to find ways to infuse humor, but only in a way that was true to this brand. Lastly, I wanted to work with a palette that tied warm and cool colors together.
*Images for inspiration only. Coming from a variety of online sources.